Propertymark One 2025: What landlords, sellers and buyers should know right now

Every year, the UK’s biggest property conference, Propertymark One, brings together industry experts to explore what’s changing in the market, and what it means for those renting, buying or selling homes.

We’ve gathered some of the most relevant insights from this year’s event to help you stay one step ahead. Whether you’re a landlord wondering how new legislation might affect you, a seller planning your next move, or a buyer gearing up for your dream purchase, here’s what you need to know.

Landlords: 2025 brings challenges – and opportunities

Letting a property in 2025 isn’t as straightforward as it once was, but that doesn’t mean it’s not worth doing. In fact, strong demand continues to push rental interest upwards, yet many landlords are finding that rising costs, new compliance rules and increasing legal obligations are starting to chip away at returns.

Here are a few things to be aware of:

• Rising costs: From mortgage rate increases to maintenance bills and changes to tax relief, landlords are facing pressure on all sides. For many, unexpected repair costs and void periods are the biggest worries.
• Longer letting times: According to new data, one in four rental properties were reduced in early 2025 — and reduced homes took nearly three times longer to let.
• Arrears risk: 45% of landlords say they’ve lost over £1,000 due to arrears in the past year alone.

What can you do?

• Know your numbers: Building a budget that factors in contingency for maintenance and gaps in income is essential.
• Understand upcoming legislation: Half of UK landlords said they weren’t aware of the new Renters’ Rights Bill, which could affect everything from notice periods to documentation.
• Consider rent protection: Some landlords are now adding rent guarantee options to reduce financial risk and increase peace of mind.
  

At Humphreys, we work closely with landlords across Chester to support not only the day-to-day management of properties, but also your long-term financial goals. If you’re feeling unsure about what lies ahead, we’re always happy to talk it through.

Sellers: accuracy and effort still matter most

Thinking of selling? You’re not alone — but the people who get the best outcomes in today’s market are those who price right and act at the right time. Propertymark One’s data revealed that today’s sellers are more savvy than ever, and increasingly value accuracy over ambition.

Here’s what stood out:

• 91% of sellers say the accuracy of a valuation is their top priority. That means they want pricing that reflects real market conditions — not just high promises.
• Effort and care during the valuation process were also listed among the top three reasons sellers choose a particular agent.
• 76% of sellers check local sold prices before speaking to an agent, with most starting their research well before they make a move.

If you’re preparing to sell:

• Don’t just look for the highest number — make sure your valuation is backed by data and local evidence.
• Choose an agent who’ll take the time to explain pricing, walk you through the process, and provide recent examples.
• Stay visible: Even if you’re not quite ready to list, starting conversations now can help you feel prepared and confident when the time is right.

At Humphreys, we take a personal approach to every sale, blending detailed local knowledge with up-to-date data to help you get the best result for your home.

Buyers: competition is back, so be prepared

If you’re in the market to buy, you’ve probably already seen it: homes are moving fast again. With supply still lower than demand in many areas, competition is picking up — and being ready to act can make all the difference.

Some key points buyers should know:

• Demand is up: Agents are reporting enquiry levels double those seen before the pandemic.
• Time is tight: The best homes are often snapped up within days, especially in well-connected or popular neighbourhoods.
• Technology helps — but so does preparation: While digital tools can alert you to new listings, having your finances sorted early can put you ahead of the queue.

Tips for buyers in 2025:

• Get your mortgage in principle ready: It shows you’re serious and helps speed up the offer process.
• Set alerts and act fast: If you see a home you love, book a viewing promptly.
• Be flexible: With competition high, widening your location or must-have list slightly could uncover hidden gems.

Our team at Humphreys is here to guide you through the process and make sure you’re in the strongest position possible — from viewing to completion.

Insight is only useful if it helps you take action

The big message from Propertymark One was clear: while the property landscape is evolving, those who are informed, proactive and well-supported will continue to thrive. That’s exactly what we aim to help our clients do every day.

Thinking of letting, selling or buying in Chester?

Explore our latest listings or get in touch with the Humphreys team for clear, friendly advice — no jargon, no pressure, just help when you need it.